How Matcha Became the UK’s Favourite Drink in 2025
In 2025, matcha has officially taken over the UK café and bakery scene. What started as a niche health trend has now become a mainstream favourite, appearing in lattes, cakes, cupcakes, and even brownies. At Current Cravings, we’ve noticed our customers asking more frequently for matcha-inspired desserts, and it’s clear this green super-powder is here to stay.
Matcha’s rise to fame in the UK was driven by its reputation as a healthier alternative to coffee. Rich in antioxidants and providing a calmer caffeine boost, matcha fits perfectly into the lifestyle of health-conscious young professionals. TikTok and Instagram also played a huge role, with viral matcha recipes inspiring more people to try it themselves.
In 2025, demand has gone beyond drinks. Bakeries are infusing matcha into creative desserts like matcha brownies, cupcakes with matcha buttercream, and even matcha-flavoured cheesecakes. These items sell especially well during summer and festive events, thanks to their unique colour and flavour profile.
Current Cravings has embraced the trend by experimenting with matcha in our home-based bakery menu. Our matcha brownies with white chocolate chunks became a surprise bestseller at Christmas markets, showing how UK customers are ready to try bold new flavours when presented with quality and creativity.
Another factor in matcha’s popularity is its versatility. Whether enjoyed as a hot latte on a winter morning or as an iced drink during summer, it appeals to customers year-round. This flexibility makes it an attractive option for cafés and bakeries looking to diversify menus.
In 2025, matcha isn’t just a trend—it’s a movement. By blending health benefits, aesthetic appeal, and creativity, it has secured its place in the UK food and drink market. At Current Cravings, we’re proud to be part of that journey, bringing matcha-inspired joy to our customers’ tables.
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